Sukhi's Chocolate

Sukhi's Chocolate banner

THE DESIGN

When we were given the assignment to redesign a chocolate brand, for whatever reason, my mind turned to the spices of India. What would it taste like if those unique flavors were combined with decadent chocolate? It was a concept worth exploring. Being married into an Indian family, I’ve gotten to see the amazingly beautiful colors and designs that are a part of the culture. I was inspired to create something that would pay tribute. The well designed Sukhi’s brand was used for this project.

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COLOR

Rich chocolate brown was used to reflect the decadent product inside and it also made a great background for the vibrant colors used in the paisley pattern.
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The animal illustrations, as well as the typography, were highlighted in gold to add a feeling of luxury.
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Course: Packaging 1 // Academy of Art University