Holland House

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Holland House vinegars are a pantry staple most Americans know and trust. The objective in this repackaging project was to update the product as well as give it the sophistication the current design lacked but the product deserved.

This project has a soft spot in my heart as it was the first time I tried my hand at botanical illustrations and fell in love with the art form. Combining this artwork with classic typography created a timeless design.

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Boutique Packaging

In part two of this assignment we got to design packaging for a boutique product that would feel at home in premium stores such as William Sonoma.
If Holland House decided to create a line of vinegars for boutique grocery stores, this is what I imagine Holland House’s product would look like.
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I created four champagne vinegars that are infused with fresh herbs. The typographic treatment was kept similar to the classic vinegar designs created for the first project. A clear glass bottle was used to display the beautiful product. A cork topper and rustic twine finished it off with a straight from the farmer’s market feel.
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Photography: Peter Hansen // Course: Packaging 2 // Academy of Art University